DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Here are the top five ways my routines have changed: 1.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

AUGUST 1, 2019

1) Content Merchandising. It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. Don’t have specific vertical marketing assets? As marketers, we know we’re influenced by our peers. Generally, these have a headline, blurb, image, and link. 2) Case Studies.

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

DemandBase

AUGUST 2, 2019

You can direct them to this page in a variety of ways: targeted advertising, personalized site content merchandising, or even as an alternate homepage experience. Curate content specific to their needs, whether it’s presales bottom-of-the funnel content or post-sales “how to” or cross-sell content. 3) Promotions.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40