Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 9, 2009

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Tags: sales force automation demand generation marketing automation marketing and sales integration marketo lead management eloqua.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Providing the option to pass back leads to marketing for further nurturing. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Sorting leads in their CRM by priority, allowing sales to contact leads when they need the most attention.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 9, 2009

Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales must learn to go through all their lead’s web activity and email activity to identify the best leads and to figure out when to make contact. .   Tags: Sales Marketing Alignment Lead Management Sales 2.0

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48