DemandBase
APRIL 12, 2020
First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary. Check out our ABM Masterclass on-demand webinar.
Full Circle Insights
SEPTEMBER 12, 2022
Download eBook. If you’re not able to measure how engaged target accounts are with your campaigns or attribute sales to ABM efforts, then you’ll simply be in the dark on how you can improve. Learn more. . . > Demandbase ABM. Like RollWorks, Terminus is a comprehensive ABM platform that offers help with multi-channel ABM.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DemandBase
APRIL 2, 2019
In 2019, B2B marketers should expect precision from their ad campaigns and a personalized touch to help grab the attention of their intended audience. Or you can insert the industry or vertical, a zip code or even a custom attribute. And definitely avoid using the word “Download” in your CTA. So that’s all folks.
InsightSquared
JULY 1, 2019
The more experienced a marketer is, the more likely they are to be dissatisfied with their marketing automation system’s reporting and attribution capabilities. Multi-touch attribution. To learn more about the research and its findings, download the full research report here. Key Findings of 2019. Most important.
NetLine
JANUARY 23, 2020
The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. Instead of thinking about channel contribution to pipeline, all marketers need to think about multi-touch attribution and automated marketing mix analytics. Sirius Decisions.
Engagio
OCTOBER 13, 2020
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. We’re having another strong start to the year, Paul, in terms of downloads and subscribers, and very much appreciate everyone that’s found us. ” To Engagio, to Demandbase. This week’s show is called “ He Predicted Marketing Automation and ABM.
Expert insights. Personalized for you.
66 
Let's personalize your content