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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company.

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Pipeline acceleration: Why it matters and how to get started

FunnelEnvy

When done properly, it can help a business achieve its revenue goals more efficiently and help marketing and sales team members work together to create less waste and redundant work. To summarize, pipeline acceleration means moving prospects through the sales funnel more quickly. What is Pipeline Acceleration?

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Sales Thought Leadership: Ben Cotton on Defining Sales Enablement

Strategic-IC

In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to discover more. My name's Ben Cotton and I lead Sales Enablement for HubSpot Dublin. Related: What does sales enablement mean to you and to HubSpot?

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. Tell us a little bit about how you got into demand generation , and what you like most about it. Last year I started my weblog: " LeadSloth on Demand Generation ".

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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Content Marketing Tips for Lead Nurturing

markempa

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

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Digital Transformation and Continuous Change

Biznology

Organizations aim to rapidly respond to market opportunities and demands? Where is Digital Transformation Leading? By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. This can result in agile hybrid solutions that can rapidly adapt to market demands.