Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? First-Party Intent Data. Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Doing all of these things successfully requires a strong foundation of data.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. PureABM offers B2B marketers a four-step solution to optimized account-level engagement: Target Account List Identification.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Aberdeen

SEPTEMBER 30, 2019

There are three key brand awareness measurement problems that create a gap between marketers and business leaders. Generate engagement on social media. Earn coverage from major media outlets. This comes down to identifying total active demand before kicking off any campaign. You’re Trying to Boil the Ocean.

Intent Data 40

Intent Data Intent Brand Identity Branding 40

Aberdeen

SEPTEMBER 30, 2019

There are three key brand awareness measurement problems that create a gap between marketers and business leaders. Generate engagement on social media. Earn coverage from major media outlets. This comes down to identifying total active demand before kicking off any campaign. You’re Trying to Boil the Ocean.

Intent Data 40

Intent Data Intent Brand Identity Branding 40