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How to make real friends (and pimp your Klout) with Flipboard

Biznology

Social media demands not only commitment to feeding the beast — the 24/7 maw of content-creation — but it also requires that you take an interest in what your followers and your friends are posting as well. How an iCrossing office increased its Klout through #KloutWar2011 (greatfinds.icrossing.com).

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. 4) Online portals – I know, this is a broad category.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

B2B Marketing: Do you know how much your CEO really invests in demand generation? - iCrossing (2). The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what. Stats (23).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%. In SEO, how important is a page one ranking?