Engagio

DECEMBER 28, 2020

Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Click Distribution: Rand has some truly great stats around this. He discussed how content drives top-of-funnel lead generation and showed all of the different programs that content touches.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B Cost per Lead 48

The Mx Group

AUGUST 1, 2018

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Demand Gen Report.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Rev

NOVEMBER 20, 2018

For its part, sales has adopted CRM, inside sales models, sales cadence software, social selling, lead enrichment, calendaring tools, virtual meeting tools, and contract automation tools. The list for both groups goes on and on. Again, the list goes on and on. The Sad State of B2B Customer Acquisition.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

For its part, sales has adopted CRM, inside sales models, sales cadence software, social selling, lead enrichment, calendaring tools, virtual meeting tools, and contract automation tools. The list for both groups goes on and on. Again, the list goes on and on. The Sad State of B2B Customer Acquisition.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40