DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 102

Efficiency Marketing Automation Services Lead Ranking Branding 102

Inbox Insight

DECEMBER 21, 2023

Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

PureB2B

JUNE 21, 2022

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is interruption marketing? Interruption marketing is a traditional type of promotion.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

6sense

MAY 9, 2017

Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Sword and the Script | B2B

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Target your audience using audience segmentation, location-based targeting, and platform targeting.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136