article thumbnail

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Re-posted with permission.

article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. to convert leads), then the underlying data will be suspect from Day One.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. One of @ b2bmagazine ’s top B2B agencies. Global – [link]. Atlanta, GA – [link].

Twitter 100
article thumbnail

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). " Howard Sewell's Bio.

article thumbnail

When & Where Should B2B Companies Outsource Marketing?

The Point

How is working with a B2B agency different/more complex than that? (HS) HS) I don’t believe hiring an agency should be a decision of whether or not you want to outsource your marketing. I have no problem with our firm being an “on demand” resource for if and when people need us. HS) SEM (paid search) is one.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants. She is co-founder of The Blog Squad , providing blog services and consulting. Measure campaigns based on Cost Per Quality Lead (CPQL). Her award-winning blog can be found at WritingontheWeb. Howard Sewell's Bio.

ROI 100