Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Binary Demand

APRIL 19, 2024

If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. To maintain email list health (aiming for under 1% bounce rate), strive to keep the bounce rate below 0.5%, which is considered a benchmark for good practice. Domain click rate Check how many people click on emails from a specific provider.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. That’s key to boosting deliverability.”.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99