vendor Deep Linking Related Topics 
Martech
MARCH 28, 2023
First, it’s yet another example of a vendor originally known for innovation in one niche channel — in this case email — gradually expanding their offerings to encompass the much wider range of channels marketers need to address today. Why we care. Two reasons. Improved attribution in mobile channels. Get MarTech!
Customer Experience Matrix
OCTOBER 14, 2014
(The system actually does have predictive modeling capabilities but the vendor has chosen not to expose them, having found most users lack interest.) Users can also “deep link” a message to specific locations within an app or Web site. The vendor plans to add immediate execution in the near future.
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