article thumbnail

Building Your B2B Marketing Database

Biznology

Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Fulfillment systems. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Survey questions (e.g., from market research).

article thumbnail

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. The LeanData product suite is comprised of 2 solutions.

article thumbnail

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. The LeanData product suite is comprised of 2 solutions.