Convince & Convert

SEPTEMBER 14, 2010

Another factor is the impact of time-to-market on the bottom-line. Collaboration with customers, suppliers, and other value chain partners is viewed as having the most significant impact on time-to-market performance. The primary reasons for product launch failure is poorly defined customer needs ( [link] ).

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? link] jeff_molander Fascinating, Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you can do that in account-based ways. Matt: Yeah.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. The few marketers who end the arguing figure out early that quantifying lead quality is essential.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

(I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Here’s how I see it and I’d like to hear your views as well. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40