article thumbnail

Why you should consider centralizing your search keyword lists

Biznology

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

article thumbnail

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Marketing/Communications/PR. Database Marketing. Advertising and Public Relations. Booth-related Services. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations.

article thumbnail

Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. It’s a triumph of public relations, which doesn’t make it less of a triumph. You just kind of wonder, what’s the genesis of these kind of over the top service/marketing gestures?