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Ruth Stevens: Spotlight on the expert

Martech

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.

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How Does Content Marketing Help with SEO?

Webbiquity

The answer: through content marketing. PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Sam Allcock is an SEO and content marketing professional and founder of Custard Online Marketing. Twitter: @ CustardMedia.

SEO 100
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Interview with Brian Hansford

Onalytica B2B

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100
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Why you should consider centralizing your search keyword lists

Biznology

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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5 Campaign Ideas for When You Have No Content

The Point

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. A survey has the added benefit of projecting your company as an industry thought leader on the survey topic.

Campaigns 100