landing-page 
The Point
JANUARY 6, 2014
Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Use more infographics.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.
Expert insights. Personalized for you.
100 
Let's personalize your content