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Top 10 Demand Generation Resolutions for 2014

The Point

Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Just changing a word or the color of a registration button can make a big difference. Make your blog count. Delete non-responders.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. 2) Email services – Julie Katz at Forrester writes about this group.