The Point

JANUARY 6, 2014

If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience. Improve segmentation to increase relevancy and email performance. Delete non-responders.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails. Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40