The Point

JANUARY 6, 2014

Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Sales needs to truly buy-in that fewer leads of higher quality is what they really want from marketing. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40