Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.
The Point
DECEMBER 15, 2020
There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.
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ViewPoint
OCTOBER 21, 2017
It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game. My first question was “have you tested the list?” The client said no. I suggested that they take a few extra days and call into 100 of the targets.
ViewPoint
MARCH 29, 2017
It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game. My first question was “have you tested the list?” The client said no. I suggested that they take a few extra days and call into 100 of the targets.
SalesIntel
FEBRUARY 28, 2024
The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Low Deliverability Rate For data to be effective, it must be utilized at the right time and correctly. How do they handle spam traps?
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