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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Before you move those names to marketing suspended, consider a more tailored approach.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. To reap the benefits, the data must be of good quality. UpLead G2 Rating: 4.7/5