Adobe Experience Cloud Blog

MARCH 24, 2016

Am I an incompetent marketer if I am not using all of the “latest and greatest”? How is my budget going to support another tool–and who on my team is going to run this thing? For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS).

Work Management 48

Work Management Marketing Management Data Hygiene Thought Leadership 48

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Renewed focus on data quality. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48