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A Positive Approach to GDPR Compliance

The Mx Group

Because while it may seem like this focus on data privacy is temporary or may not concern U.S. companies that don’t deal with European contacts, GDPR is just the first of many new regulations expected to emerge over the next few years, as part of a worldwide shift toward more transparent data handling and privacy.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Insecure Data Data security and privacy laws are being established left and right, imposing financial penalties on businesses that don’t follow these laws to the letter. With steep fines for non-compliance, insecure data is quickly becoming one of the most dangerous types of dirty data.