Data Hygiene Deliverability Hubspot Opt-out 
DiscoverOrg
JUNE 9, 2017
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Great idea!
Zoominfo
NOVEMBER 27, 2018
And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. So, we say, experiment with longer subject lines.
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