Zoominfo

FEBRUARY 12, 2019

These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Buyer personas are semi-fictional profiles of your ideal buyers.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

FEBRUARY 12, 2019

These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Buyer personas are semi-fictional profiles of your ideal buyers.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

With that said, I highly highly recommend you do plenty of research to figure out which platform is the best for your organization. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117