Data Hygiene De-duping Intent Intent Data 
SalesIntel
FEBRUARY 8, 2023
Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.
Heinz Marketing
AUGUST 5, 2021
Find expansion opportunities by monitoring intent and engagement by product line. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.
LeanData
NOVEMBER 2, 2022
Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.
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