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The 2023 B2B Data Buyer’s Guide For RevOps Leaders


Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Find expansion opportunities by monitoring intent and engagement by product line. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.


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How To Clean Your Data & Put it To Work to Create Pipeline


Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.

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10 Signs Your Buyer Data is Causing Problems for Sales & Marketing


Seeing discrepancies between 2 or more of your data sources and instances of duplicate records indicate that your data hygiene is not optimal. You need a way to effectively de-dupe your buyer data and resolve your buyer data inconsistencies.