Heinz Marketing

AUGUST 5, 2021

Find expansion opportunities by monitoring intent and engagement by product line. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

LeanData

NOVEMBER 2, 2022

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.

Work Management 98

Work Management Data Hygiene Marketing Management Marketing Analytics Tools 98

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Leadspace

JULY 2, 2024

Seeing discrepancies between 2 or more of your data sources and instances of duplicate records indicate that your data hygiene is not optimal. You need a way to effectively de-dupe your buyer data and resolve your buyer data inconsistencies.

Work Management 48

Work Management Marketing Management Ideal Customer Profiles De-duping 48