article thumbnail

The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

article thumbnail

The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Find expansion opportunities by monitoring intent and engagement by product line. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Clean Your Data & Put it To Work to Create Pipeline

LeanData

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.

article thumbnail

10 Signs Your Buyer Data is Causing Problems for Sales & Marketing

Leadspace

Seeing discrepancies between 2 or more of your data sources and instances of duplicate records indicate that your data hygiene is not optimal. You need a way to effectively de-dupe your buyer data and resolve your buyer data inconsistencies.