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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Some brands have desperately increased the number of emails being sent to their customers.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. Just publishing pieces of content isn’t enough. Content published on the blog can also be repurposed & republished.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. For example, blogs can be re-published with updated statistics, the omission of outdated slags & the addition of new tending terminologies.