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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Not only is shopping more digital than ever–it’s also more social.

Twitter 109
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How to Define & Measure Social KPIs – Part 4

Valasys

According to Sproutsocial.com, 95% of the people aged 18-34 prefer to follow brands through social networks. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Once the social media KPIs have been defined, marketers can start with periodic social media KPI reporting. LinkedIn KPIs.

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10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803.

B2B 40