Valasys

DECEMBER 18, 2019

Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services. The articles published on the platform are relevant & comprehensive & derived from original research. President Jay Baer has his unique humorous tonality in content creation.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 10, 2017

Prospects Expect Personalized, Relevant Content. Effective personalization is providing the most relevant content. You can curate them into longer "Stories." Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school.

Education 28

Education WOMM Trends Planning 28

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 25, 2019

Origin of Inbound Marketing: HubSpot’s co-founder, Brain Halligan, coined the term “Inbound Marketing” in the year 2005. According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

Our cognitive intelligence & evolution as human beings have programmed us excellently for remembering pictures & B2B marketers need to effectively use this quality to engross the attention of the prospects, in order to compel them to take relevant actions to boost the website conversion rates.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56