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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Read more here. Data overload: Marketoon of the week .

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A Powerful Combination: ABX & Personalized Website Content

6sense

Generally speaking, there are three ways to customize your website experience: You can personalize website elements (such as headers, welcome messages, images, customer quotes, menus, and other elements). They have customization features for both content and media management, allowing for rich, dynamic website experiences.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Customer Engagement Customer Experience Management Digital Asset Management Digital Experience Content Management. Experience Manager is a CMS software specializing in the storage and distribution of digital assets. Salesforce Experience Cloud.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

AI will be at the forefront of content curation (and perhaps even production) going forward. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. Marketers should primarily be judged on their impact on revenue.

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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

What news publishers have long understood is how to curate information readers need in real-time. Increasingly news publishers and brands alike utilize digital experience platforms to power content creation with high-level personalization and foster superior workflows and ensure rapid deployment of targeted content across channels.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Concurrently, we noticed the expansion of the CMP category and its convergence with other categories such as Marketing Resource Management (MRM), Collaborative Work Management (Project Management), Digital Asset Management, Sale Enablement Platforms, Digital Experience Platforms, and Content Management Systems. .

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The rise of omnichannel content platforms

Martech

The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Processing.Please wait.