Email isn’t dead, but it sure is low on gas
Heinz Marketing
NOVEMBER 14, 2017
If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. It’s so synonymous with outreach that countries pass legislation protecting it. So, what’s the issue?
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