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Activation: The Missing Component of SaaS Search Marketing

Directive Agency

The process of activation gives the customer various opportunities to interact with your business without feeling like they are locked down to a contract. Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. Integrate sales and marketing to activate your leads and generate sales.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. Video Marketing.

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5 ways that CRM can improve your SEO

GreenRope

A lack of credibility leads to a lack of business, as well as lowered brand equity - both of which can negatively impact CTR and engagement on a website. Good experiences often correlate with good engagement, meaning that users are “locked in” when browsing your website and content. Easing the keyword research process.

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[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. CTR’s have increased 24% since the first week in March. This reigns true based on the data showing that the Travel category is performing the best in terms of CTR across all category pages.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase. With over 3.5 billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Google Adwords 101.

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Email isn’t dead, but it sure is low on gas

Heinz Marketing

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. Guest Post by Scott Edmonds , Founder & CEO of Chatcast. From an outsider’s perspective, email is thriving.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

They also have an average click-through rate (CTR) of 4.8% (99firms.com). To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. Jobs is legendary for coming in, cranking things up to 11, and not letting any details past his sights. That’s what made him a legend.