Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). It’s not as simple as, “Which one gets more organic traffic?”
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