Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy RFP 100

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Strategic-IC

JULY 3, 2020

That's obviously when you've got an existing account that you're looking to cross-sell, to up-sell, to enter new countries, new markets, new business units et cetera. You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. You mentioned that Tier 1.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Strategic-IC

JULY 3, 2020

That's obviously when you've got an existing account that you're looking to cross-sell, to up-sell, to enter new countries, new markets, new business units et cetera. You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. You mentioned that Tier 1.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Heinz Marketing

DECEMBER 31, 2018

Now, my background, my co-founders background, we were selling B2B software, and we very much thought that process is needed, but has to be different. One was, we were selling software. For very big projects, it could be part of an RFP process. We talk about the power of reviews in B2B products. What results are they getting?”

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

Engagio

OCTOBER 13, 2020

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. Potential buyers signal interest in the form of what they’re reading, long before they’ve identified solutions and visited a corporate website or begun a formal RFP process. Is that level of interest trending up, showing early stages of purchase intent?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hinge Marketing

APRIL 17, 2019

Campaign management and cross-platform integration. Marketing automation allows you to segment nearly any data point, including location, job title, job responsibilities, business revenue, status (lead, prospect, RFP/proposal, active client, past client), or the last time on your website. We sell expertise. Content marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93