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How to Optimize Your E-commerce Site for Revenue

Convert

Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. Upsell and Cross-sell.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. Upsell and Cross-sell.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength.