cross-sell persona proposal vendor 
Tomorrow People
JANUARY 8, 2021
Customers: Who are your target personas? Lifetime value: How do you deliver ongoing support to customers, and use cross-sell and up-sell opportunities to maximize their value? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners.
Martech
FEBRUARY 15, 2024
If those objectives and success metrics don’t exist, propose them. Plus, you start to see overlaps and conflicts with vendors. Review customer personas for common interests and needs. Email and social are typically the first channels to focus on cross-selling the two brands. Get everyone aligned on timelines.
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SalesIntel
APRIL 15, 2024
B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Tips for Engaging Buyers in the Awareness Stage Understand your ideal customer persona (ICP). The B2B buyer experience is more complex and time-consuming than that of B2C.
SalesIntel
APRIL 15, 2024
B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Tips for Engaging Buyers in the Awareness Stage Understand your ideal customer persona (ICP). The B2B buyer experience is more complex and time-consuming than that of B2C.
NuSpark Consulting
APRIL 29, 2017
For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Select a cross-section of clients and prospects to use as a pilot project, before you implement the full program. 2: Build an Understanding of Need.
NuSpark Consulting
FEBRUARY 5, 2017
” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. Research Vendors.
Madison Logic
NOVEMBER 30, 2023
B2B marketing is not just about selling a product or service. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.
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