Bannerflow

SEPTEMBER 14, 2018

DMPs, or data management platforms, should be at the heart of your digital advertising. Plus, the benefits both offer digital advertisers when used in conjunction with a creative management platform (CMP). What is a data management platform (DMP)? Essentially, DMPs help brands to manage and activate their data.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

QuanticMind

JUNE 6, 2019

The definition from Wikipedia : “Big data” is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. Some focus on campaign management and easing up workflow.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100