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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. If you use a more obscure CRM, look for a solution that provides either FTP synch or an open API for custom integration.

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3 Tips for Efficient Wait Steps in Marketo

SmartBug Media

For example, if you have someone in a lead nurture engagement program, you might decide you want to pause those emails when recipients are added to an opportunity by your sales team, and then start nurturing them again if the opportunity is lost. In a small way, marketers can relate. Know When Marketo Wait Steps Shine.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. Although Buzzvil offers a robust suite of ad placement services, it has found continued success with lock-screen ad technology.

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Building a Foolproof Sales Enablement Strategy

SmartBug Media

To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content. Grow your sales team. Sharing and creating content specifically for your sales team to use with prospects. Sales Team Focus. Sales Enablement (noun) /

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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. In between, a lot of nurturing goes on. But how do you create such a site? In this post, I’m going to focus on the last of these requirements. The second you can hire.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. When done right, gated content can increase leads and conversions.