A Practitioner’s Guide to ABM
Full Circle Insights
SEPTEMBER 12, 2022
According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. If you’re not able to measure how engaged target accounts are with your campaigns or attribute sales to ABM efforts, then you’ll simply be in the dark on how you can improve. > Terminus.
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