Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet.