The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.
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