Remove CPC Remove FAQ Remove Lead Remove Long Tail Marketing
article thumbnail

Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy.

article thumbnail

Personal Injury Attorney SEO Strategies

seo.co

Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. Let’s take a close look at how to boost your leads and conversions from legal SEO strategies. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. SEO matters a lot.

SEO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated.

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52
article thumbnail

31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Paid SEO Tools Free SEO Tools Work With Us Paid SEO Tools 1) Ahrefs (Paid) Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix. Content Explorer – Find top-performing content in your industry.

article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. Ruben Camerlynck, Saasb2b. All costs go up.

PPC 59
article thumbnail

Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Large companies benefit from Enterprise SEO services by seeing tremendous growth in organic traffic, which leads to increased leads, conversions and profits. Since there are so many elements involved in the site design, it becomes heavy, leading to higher page load times. Long-tail keywords to target featured snippets.