Hubspot

DECEMBER 22, 2020

It's important to understand the intent behind search terms, because you want to avoid keyword traps. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. And, by the way, CTR is an indirect SEO ranking factor. SEM is the exact opposite.

PPC 101

PPC Work Management SEO Top of Funnel 101

Bluetext

MAY 8, 2023

CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPC (Cost Per Click) The cost of one single click on your ad or link. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Anteriad

APRIL 25, 2023

Cause marketing Cause marketing is a strategy that links for-profit businesses and non-profits for mutual benefit, usually bringing in money for the non-profit and goodwill – and the added recognition and sales that come with it – for the for-profit company. They typically display intent to make a purchase and meet certain criteria.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Cause marketing Cause marketing is a strategy that links for-profit businesses and non-profits for mutual benefit, usually bringing in money for the non-profit and goodwill – and the added recognition and sales that come with it – for the for-profit company. They typically display intent to make a purchase and meet certain criteria.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84