Hubspot

DECEMBER 22, 2020

It's important to understand the intent behind search terms, because you want to avoid keyword traps. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Ultimately, marketers should craft a surround sound search engine marketing strategy.

PPC 101

PPC Work Management SEO Top of Funnel 101

Bluetext

MAY 8, 2023

CPC (Cost Per Click) The cost of one single click on your ad or link. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Anteriad

APRIL 25, 2023

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84