Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
The Point
OCTOBER 7, 2014
free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Note: typically, only campaigns with high engagement rates make sense for CPM bidding.
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