Martech
JANUARY 30, 2024
How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.
Liveintent
SEPTEMBER 17, 2019
As eyeballs become increasingly expensive to capture, Lavietes says her marketing department continues to take CPM and CPC into account to attract new prospects. “We look to see if we have other peers in that space, and, if we do, maybe it makes sense for us to at least test that channel,” he says.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NetLine
OCTOBER 10, 2019
Only 2.35% of visitors coming to your landing page actually become leads. . That’s right. To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Breathe easy, B2B explorer. You’ve come to the right place.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.
Hubspot
JUNE 30, 2020
However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. For example, is paid more important than organic to your business, and if so, to what extent? Has a posting cadence been directly tied to revenue?
Expert insights. Personalized for you.
120 
Let's personalize your content