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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.

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How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Improve your quality score in order to lower your cost per click (CPC). You want to look at the average CPC and see how much you can lower your bid closer to this average without dropping performance. Done, right?

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPC (Cost Per Click) The cost of one single click on your ad or link. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. AOV (Average Order Value) The average amount spent per transaction.

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The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPM: Cost-per-Thousand (impressions). When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. SEM: Search Engine Marketing.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. It also shows why I don't try to make a living as a graphic artist.)

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Online advertising glossary

Choozle

The ad server allows different ads to be served in order to target different audience groups. Should represent the target you wish to pay in order to attain a conversion (i.e., Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad.