NetLine

AUGUST 2, 2023

Sales Accepted Leads (SALs): Leads that have been formally accepted by the sales team and are ‌being actively pursued as potential customers. There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Are performance-based lead gen programs offered?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rollworks

JUNE 3, 2018

Depending on your persona type, you can structure different content offerings. You can then deliver the content in the format most effective for the specific persona of different influencers. Fix #4: Nurture leads across multiple channels. Whereas smaller target accounts might prefer an in-depth webinar or a detailed eBook.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. As an example, at Directive Consulting, we sell into three different personas. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85