Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. CPM (Cost per Mille). Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

JULY 15, 2020

This will look like CTR, CPM, CPA, CTOR, etc. Shift key metrics used to show impact, slowly moving from lead-based to account-based metrics with multi-touch attribution. First, you'll want to look at campaign metrics to make slight tweaks or optimizations.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Don’t be worried if your CTR is not high at first; the average click-through rate is around 2%, but can change depending on the industry and company. CPM: CPM, or cost per thousand impressions, is used in the display network.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Brandpoint

JUNE 24, 2021

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. CPM: Cost-per-Thousand (impressions).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118